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Post by account_disabled on Jan 8, 2024 9:31:34 GMT
Ecommerce is undoubtedly one of the great business bets of recent years. Although in the last decade ecommerce had already been one of the main focuses of the activity of brands and retailers, the crisis derived from Covid-19 and the population confinements to which it has led have caused ecommerce to become For many companies it is the queen option to get their products to the public . In the private sector, this crisis is causing an explosion and without a doubt a push that has advanced ecommerce by the equivalent of years of development. In this context, many companies that until now did not sell their products online have not hesitated to launch into ecommerce. Although launching an ecommerce is less complex than it may seem, the lack of experience of these new actors can make them more likely to suffer the consequences of different types of errors , especially errors in ecommerce logistics.
What type of logistics errors are we talking about and how can we avoid them? Reference errors Poor management of stocks, warehouses and product references can lead to cross-references and errors related to references. The main Email Data consequence may be that the buyer receives a product that they did not order, which may mean losses for the company or even a reputation crisis, undoubtedly resulting in a bad purchasing experience that will have to be resolved through a service. after-sales, generating more costs derived from reverse logistics and a new shipment. To avoid logistical errors in ecommerce such as references, we must have good stock management and a correctly organized warehouse, with all references correctly labeled and identified. In this sense, it is more than advisable to have a provider specialized in ecommerce logistics that can guarantee the correct management of references, as well as a picking process that minimizes errors.
Transport errors During the transportation process, the errors we can make have to do with the deterioration of the products during their distribution from the warehouse to the buyers' homes . In the event that a consumer receives a broken, damaged or poor condition product, this will once again create a bad purchasing experience and we will again generate additional costs by having to manage the return and/or the exchange. Solving transportation errors involves selecting the appropriate packaging based on the characteristics of the product, as well as selecting the type of transportation that best suits the needs of the product and the consumer. A specialized logistics operator will be able to choose the best packaging for each product, minimizing losses for the brand. Delivery errors A third type of error in the field of ecommerce logistics would be the one that has to do with the delivery process. This issue is one of those that generates the most complaints among ecommerce customers .
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